The DM Country Coordinator will participate in the creation and execution of B2C direct marketing campaigns for the Center Parcs brand in the French market. The coordinator is responsible for:

• Growing the database through lead generation campaigns.
• Generating turnover from high-impact, short-term direct marketing campaigns, especially via the email channel.
• Successfully creating, adapting, and executing specific CRM campaigns tailored to the local market across various direct channels (online and offline).
• Understanding client behavior in the market and providing recommendations to optimize the CRM strategy in alignment with the Client Value team.
• Responsible for expanding the French customer database by initiating and managing effective lead generation campaigns.
• Managing email campaigns for Work Council customers.

The ideal candidate should possess strong computer skills, including:

• Experience with CRM and email marketing tools: Prior experience with CRM systems and email marketing platforms is highly desirable.
• Candidates who haven't worked with these tools should demonstrate the ability to learn them quickly.
• Proficiency in standard windows programs: Mastery of standard Windows applications, such as Microsoft Office Suite (Word, Excel, PowerPoint), is a prerequisite.

We are seeking a confident and collaborative team player to fill the position of DM Country Coordinator. The ideal candidate should possess the following qualifications and skills:

• Excellent French Language Skills: Proficient in French with the ability to craft high-quality, engaging written content.
• Technological Affinity: Strong interest and familiarity with applications and technology in digital marketing and CRM.
• Open-mindedness towards new technologies: Eager to embrace new technological developments, such as Artificial Intelligence (AI).
• Self-Confidence: Demonstrates strong self-assurance in decision-making and taking initiative.
• Team Player: Ability to work effectively within a team, collaborating with colleagues and stakeholders.
• Adaptability: Skilled in adapting CRM campaigns to suit the local market's needs and preferences.
• Analytical Skills: Capable of understanding client behavior and providing valuable insights to optimize CRM strategies.
• Communication skills: Excellent verbal and written communication skills for clear and effective messaging.
• Experience in digital marketing/CRM: Previous experience in direct marketing campaigns, lead generation, or CRM is a plus.

We are looking for someone who is passionate about digital marketing and eager to contribute to our team's success through innovative strategies and a deep understanding of the French market.